Great products don't get made in a vacuum, which is why smart companies invest in research and design. Mark Twain summed it up well when he said, "Supposing is good, but finding out is better."
So how do we find out? By learning directly from you through a variety of research activities while we are planning, designing, and developing our products.
We gain the valuable insights and the details we need for our designs from methods such as observing you while you work, interviews, online surveys, evaluating designs in process, and usability testing. Most activities take an hour or less and your feedback makes the difference between a product that merely functions okay and one that is great to use.
Join our research program now to learn when activities are planned that align with your interests.
By participating in a research study, you can directly influence the design of the product(s).
Some studies seek patterns and trends that are surfaced across many participants' feedback, which help direct and prioritize product and design decisions. Other studies may seek the specific details that are needed to put together a sensible and efficient design (information about scale, relationships, order of operations, frequency, semantics, and the like). Lastly are the studies where you identify concrete usability issues in our designs or products that we can then fix.
A study may sometimes offer an incentive, such as an Amazon gift card, but we hope you wouldn't do it just for that! We really do need to learn from you to create the best possible products.
Generative research seeks to well define the problem for which we are looking to solve; we need rich data about our users' goals, needs, and challenges before designing a solution. You may be asked to participate in activities such as interviews, online surveys, contextual inquiry (where we observe you while you work), or online card sorting.
Evaluative research seeks to evaluate an existing design to see if it meets your needs and is easy to use. Designs may be presented as static diagrams or mockups, clickable prototypes, or in its finished form. For this type of research, we may ask you to participate in usability testing, navigation tree tests, or the five-second-test.
If you're a potential match for an upcoming study, we may send you a questionnaire to ensure you meet our targeted criteria and/or the details about next steps. If you're invited to participate, you'll work one-on-one with a researcher, either remotely or in person. Remember that there are no right or wrong answers in any of these studies — your feedback helps us improve our products!
A user researcher analyzes the raw data from the research study, which is typically both quantitative and qualitative and normalized across participants when possible. We produce a report with the insights learned and specific, actionable recommendations for the relevant product team(s). The researcher will work with the product managers and designers to ensure the recommendations are understood, prioritized, and flow into the product development process in a timely manner.
In all cases, participant data from studies is anonymized when reported; your name is not used. Each participant is given a unique identifier, such as P1. Some studies offered online do not even ask for your name. When participating in this program, the research team ensures that your name will not be associated with the feedback you provide.
For more information, please contact [email protected] and the Program Director will be happy to answer any questions.
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