Program Goals

Straight-forward goals for straight-forward answers.

Learn Directly and Deeply

Learn from our users to reduce guesswork, validate assumptions and understand how to put the right information in front of the right person at the right time.

Limit Natural Biases

Limit the natural biases that exist in more informal engagements by applying a methodical approach to collecting and analyzing information.

Act With Insight

Produce concrete and actionable insights for our teams that lead to effective products you are happy to use.

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About the Program

Great products don't get made in a vacuum, which is why smart companies invest in research and design. Mark Twain summed it up well when he said, "Supposing is good, but finding out is better."

So how do we find out? By learning directly from you through a variety of research activities while we are planning, designing and developing our products.

We gain the valuable insights and the details we need for our designs from methods such as observing you while you work, interviews, online surveys, evaluating designs in process and usability testing. Most activities take an hour or less and your feedback makes the difference between a product that merely functions okay and one that is great to use.

Frequently Asked Questions

How does participating benefit me?

Directly influence our product experience so that it works better for you. Your engagement helps us prioritize functionality and design decisions, improve efficiency of workflows, and identify usability issues. Some studies offer gift card incentives.

What types of research activities might I be asked to do?

Example activities are online surveys, usability testing, contextual inquiry and 1:1 interviews. We leverage time-tested methods for observing tasks and eliciting feedback to understand your needs and challenges.

What do you do with the research data?

Our user research produces actionable and specific recommendations for our product teams – UX designers, product managers and software engineers. Teams then prioritize and plan changes into the product development cycle.

Is my information confidential?

While the project team knows who you are, we anonymize the participant data from studies in our internal reports. Additionally, your personal information is never used for marketing or sales purposes.

Contact Us

If you have any questions or would like more information regarding the program, please contact us at [email protected]